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PROVENANCE
Wealth, well lived
On the next custodians

The great female wealth shift.

Around two-thirds of the wealth changing hands in Australia this decade will end up with women. Much of the advice industry hasn't caught up.

Series · The endurance of family wealth · No. 4

When people picture the great Australian wealth transfer, they tend to picture sons inheriting businesses and fathers handing down portfolios. The data tells a quieter, more interesting story: the primary custodians of Australian family wealth are, increasingly, women.

Analysis cited by Philanthropy Australia and JBWere suggests roughly 65% of the wealth flowing through this transfer will end up in women's hands. It happens through several channels at once. Women tend to outlive their partners, so they often inherit first; and many will inherit again from parents and in-laws across a lifetime. There's even what researchers call the "oldest daughter effect": the eldest daughter is about 50% more likely than other children to be entrusted with managing the family estate at the point of transfer.

~65%
of inherited wealth forecast to flow to women
85.4 yrs
female life expectancy, vs 81.3 for men
22%
of Australian financial advisers are women

A reversal, from an uneven starting point

None of this erases the gap women start from. Finder's 2025 research puts the average Australian woman's net wealth at around $428,000, against roughly $597,000 for men. That gap of about 40% is driven by the gender pay gap, career breaks for caregiving, and a superannuation system originally designed around uninterrupted full-time work. Those are real headwinds.

But the direction of travel is unmistakable. Women already make up around 42% of Australian investors. Their share of national wealth is rising. And the inheritance wave will accelerate it. The question for families (and for the advice industry) is whether they're ready for it.

Women tend to ask different questions

The research is consistent on one point: women, on average, want something different from financial advice. Less emphasis on beating a benchmark; more on long-term security, on values, on the wellbeing of the people they love. They are more likely to seek holistic, values-aligned guidance, and more likely to want an adviser they genuinely trust over one who simply quotes performance.

The next custodians of family wealth are, increasingly, women; and they're asking different questions.

That is a poor fit for an industry where only about 22% of advisers are women and where the default conversation still opens with returns. Many high-net-worth women want an adviser who starts with their family and their intentions, not their portfolio; and they struggle to find one.

What this means for your family

If you are planning how your wealth will pass on, it pays to plan for who will actually steward it. In practice that means preparing daughters as deliberately as sons; bringing the women in the family into the conversation early rather than at the reading of the will; and choosing advice that speaks to security, values and family, not just performance. The "oldest daughter" who quietly becomes the family's financial anchor deserves to be prepared for the role, not handed it cold.

The great wealth transfer is often described in numbers. But its most important feature may be who is on the receiving end; and whether the people who built the wealth thought to prepare her for it.

However your family holds its wealth

Begin with a conversation.

We offer holistic, values-led guidance for the people who will actually steward a family's wealth: this generation and the next. The first conversation is 60 to 70 minutes, in person or virtual, without obligation.

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References & further reading

  1. JBWere, The Growing Wealth of Women reports.
  2. Philanthropy Australia, blueprint and intergenerational wealth analysis.
  3. Finder, Net Wealth Report (2025).
  4. ASX, Australian Investor Study.